The digital advertising industry has seen immense growth in recent years. With the rise of technology and the 5G internet, businesses have found new ways to promote their products and services. In this blog post, we will take a closer look at the global and Indian digital advertising industry, explore the market size of digital […]
How Big is Digital Marketing? Read More »
The world of marketing is rapidly changing, with digital advertising quickly becoming the norm. According to statista.com, a market research company, the global spending on digital advertising, including desktop and laptop computers and mobile devices, reached an astounding 522.5 billion USD in 2021. Moreover, this figure is expected to skyrocket to over 800 billion USD
Business Models and Payouts in Digital Marketing Read More »
In the fast-paced world of online businesses, there’s always a race to acquire new users and drive sales. And with advancements in marketing technologies like Adtech, AI Auction & Bidding, DMPs, and machine learning, even traditional legacy businesses are jumping on the digital bandwagon to achieve their marketing and revenue goals. Enter performance marketing, also
Performance Marketing Basics101 – What, Why, and How can it IMPACT your Business? Read More »
In today’s digital age, businesses have numerous options when it comes to marketing their products and services. Two popular approaches are Brand Marketing or Branding, and the second is Performance marketing. However, while these marketing techniques are used to achieve business goals, they differ significantly in their objectives, metrics, and outcomes. In this blog post,
Performance Marketing vs Branding: Understanding the Key Differences Read More »
